Privacy Policy
Last Updated: [Insert Date]
Quick Summary
• We collect only necessary data • We never sell your data • We protect your information • You stay in control
1. Introduction
Welcome to Ention ("we", "our", "us"). We are committed to protecting your personal data and ensuring transparency in how it is collected, used, and safeguarded. This Privacy Policy applies to: • Website visitors • Customers and end users • Enterprise clients and institutional buyers • Partners, vendors, and service providers • Applicants (including Campus Ambassador Program, partnerships, and hiring) This policy applies across our devices, operating systems, software platforms, and ecosystem services. By accessing or using our website, products, or services, you agree to this Privacy Policy.
2. Data Fiduciary
For the purposes of the Digital Personal Data Protection Act, 2023, Ention acts as a Data Fiduciary, determining the purpose and means of processing personal data.
3. Our Privacy Principles
We follow core data protection principles: • Lawfulness, Fairness & Transparency • Purpose Limitation • Data Minimization • Accuracy • Security Safeguards • Accountability
4. Information We Collect
We collect only data necessary for defined purposes.
4.1 Personal Information
• Name • Email address • Phone number • Address (billing/shipping) • Organization / institution • Job title / role
4.2 Business & Transaction Information
• Company registration details • GST information • Order and transaction data
4.3 Financial & Sensitive Personal Data
(Where applicable, such as EMI/leasing) • Payment-related information • Financial/KYC data (processed via regulated third-party partners)
4.4 Application Data
• Academic details • Resume / portfolio • Social media handles • Video submissions
4.5 Technical, Device & Usage Data
• IP address • Browser and device type • Device identifiers / serial numbers • Operating system and firmware data • Performance diagnostics and logs • Usage analytics (non-content data) • Cookies and tracking data
5. Purpose of Data Processing
We process data for: • Service delivery and transactions • Customer support and communication • Product improvement, R&D, and diagnostics • Security and fraud prevention • Marketing and personalization (with consent) • Legal and regulatory compliance We adhere to data minimization and purpose limitation principles.
6. Legal Basis of Processing
We process personal data based on: • Your consent • Performance of a contract • Legal obligations • Legitimate business interests (where not overridden by your rights) You may withdraw consent at any time. Certain services may not function if required data is not provided.
7. Use of AI and Intelligent Systems
As part of our evolving ecosystem: • Data may be used to improve system performance • Enable personalization and optimization • Support AI-driven features and automation User Control Where applicable, users can manage: • Data sharing permissions • Diagnostic data collection • Personalization settings • AI feature enable/disable options
10. Financial Services & Leasing
For EMI, leasing, or financing: • Data may be shared with regulated financial institutions • Ention does not act as a lender unless explicitly stated • KYC, underwriting, and credit decisions are handled by third parties • Third-party partners have independent privacy policies
11. Sensitive Personal Data
Where applicable: • Enhanced security measures are implemented • Access is restricted • Processing is limited to necessary purposes
12. Anonymized & Aggregated Data
We may use anonymized or aggregated data (which does not identify individuals) for: • Analytics • Research • Product and system improvement
13. Data Security
We implement reasonable security practices under the Information Technology Act, 2000, including: • Encryption and secure storage • Access control systems • Monitoring and periodic updates However, no system is completely secure.
14. Data Retention
We retain data only as long as necessary for: • Service delivery • Legal compliance • Dispute resolution Data is deleted or anonymized after retention periods.
15. Your Rights
Subject to applicable law, you have the right to: • Access your data • Correct inaccuracies • Request deletion • Withdraw consent • Opt out of marketing communications • Nominate another individual • Seek grievance redressal Contact: privacy@ention.in
16. Cross-Border Data Transfers
Your data may be processed outside India in accordance with applicable legal requirements and permitted jurisdictions.
17. Business Transfers
In case of merger, acquisition, or restructuring: • Personal data may be transferred as part of business assets • Data remains protected under this policy
18. Third-Party Links
We are not responsible for privacy practices of external websites linked from our platform.
19. Children's Privacy
Our services are not intended for individuals under 18 without parental consent. We do not knowingly collect data from minors.
20. Grievance Redressal
Grievance Officer: [Insert Name] Email: grievance@ention.in Response Time: Within 15–30 working days
21. Data Breach Notification
In the event of a data breach: • We will take immediate containment measures • Notify affected users where required • Inform relevant authorities as per applicable law
22. Marketing Communications
• Marketing messages are sent only with your consent • You may opt out anytime via unsubscribe links or contact us
23. User Choices & Controls
You may manage: • Communication preferences • Cookie settings • Device and software permissions Certain features may not function if permissions are disabled.
24. Third-Party Responsibility
Third-party partners operate independently and are responsible for their own privacy practices.
25. Governing Law & Jurisdiction
This Privacy Policy is governed by the laws of India. Any disputes shall be subject to the jurisdiction of courts in Delhi, India.
26. Updates to This Policy
We may update this Privacy Policy periodically. Changes will be reflected with an updated "Last Updated" date.
27. Interlink
For product-related terms, please refer to our Terms & Conditions and Warranty Policy.
28. Contact Us
Ention Technology Pvt. Ltd. [Registered Address] India Email: privacy@ention.in Phone: +91-XXXXXXXXXX Website: www.ention.in